Digital Marketing Strategist & Organic Growth Leader
Driving Organic Growth Through Search, Content & AI Visibility
I build organic growth programs that compound, turning search visibility into traffic, leads, and revenue through technical strategy, content, and search intelligence.
Results across active accounts
I'm a digital marketing strategist who helps brands get found, earn trust, and grow — without relying on paid media. My work sits at the intersection of search intelligence, content strategy, and the emerging frontier of AI-driven discovery, building visibility that compounds over time.
With a background across SEO analyst, manager, and senior roles at agencies and in-house, I've built programs from the ground up and scaled what's already working. I care about the numbers, but I build for the long game.
University of Tennessee — Bachelor's in English.
Senior SEO Manager
- Develop and execute SEO strategies for page ranking, traffic generation, and conversion across a portfolio of home services clients
- Manage $1.99M in total marketing budget across five active accounts, growing portfolio leads +9.8% and booked jobs +15.06% YoY
- Drive $56.3M+ in organic SEO revenue across managed accounts in 2025, up from $51.5M in 2024
- Lead keyword research, content planning, technical audits, and cross-team collaboration with developers and paid media teams
SEO Manager
- Led company to 44% MQL increase for Q2 2020
- Built search strategies to exceed campaign goals and measure impact for clients across multiple industries
SEO Analyst
- Project manager between SEO team and creative/developer teams
- Evaluated network analytical data to develop and execute successful SEO campaigns
SEO Analyst
- Responsible for SEO and content quality assurance across client accounts
- Evaluated website analytical data to develop and execute SEO campaigns
Client A
Sustained organic growth — from crawl to compound
Built a long-term SEO foundation for a home services brand that compounded over 15+ months, scaling impressions, clicks, and booked jobs in parallel.
2024→2025
keywords
Client B
Keyword footprint scaled 3× in under 12 months
Grew organic keyword visibility from under 2K rankings to 5K+ in one year while building consistent Search Console signals across clicks and impressions.
Apr '25→Mar '26
impressions
Client C
New-market organic launch — from zero to revenue
Built organic presence nearly from scratch for a home services brand entering a competitive local market, achieving measurable revenue impact within six months.
6-month YoY
growth
Across all managed accounts in 2025, the portfolio drove 51,805 leads and 62,791 booked jobs — with organic SEO revenue totaling $56.3M, up from $51.5M in 2024 (+9.5%).
Looking for someone to lead a growth marketing program, scale organic visibility, or bring search intelligence into your team's strategy? I'd love to hear what you're working on.